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Clients
are the lifeblood of all businesses. But when did you last
talk to them about what services they need today or how you
are actually performing?
The objective of a client perception survey is to get behind the detail and evaluate
the ‘real’ performance, as seen by clients and the employees providing
the service. Only afterwards will you be able to address any imbalance between
perception, actual performance and any unrealistic expectations by either side.
At Caterpillar PR we see perception surveys are undoubtedly a powerful part of
any public relations plan. |
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