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Where do
you sit in your market? Understanding how your brand is regarded
amongst relevant journalists, clients, suppliers and key
industry influencers is vital for any PR strategy to be successful.
As part of your PR strategy, Caterpillar PR stresses to clients the importance
of having a clear understanding of where they are now before we set a PR campaign
running. By identifying a clear benchmark at the start we will be able to deliver
some measurable results. |
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