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Why spend a fortune on advertising that doesn’t work, when smart PR can get you focused coverage in trade and national press that money cannot buy?
Having something newsworthy and communicating it to the right journalists in the correct manner will mean you should gain some excellent press coverage. But being realistic we know that 99% of press releases end up in the bin, so we encourage you to be challenging and not shy away from some bold headlines.
At Caterpillar PR we listen hard to enable a thorough understanding of what a client wants to achieve from a media campaign so we can deliver results to match. |
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